Digital Content

Communications Toolkit

This communications tool kit will help you educate school and district administrators, policy makers and the private sector on the flexibility of state policies related to the acquisition of digital instructional materials.

Key components of the tool kit includes: Publications, Talking Points, Social Media, Powerpoint Decks


Navigating the Digital Shift 2019: Equitable Opportunities for All Learners . Access and opportunities to utilize digital resources for learning provide students with the necessary skills and connections to be successful learners and contribute to their own futures.  With digital instructional materials students can experience learning that truly meets their individual needs and interests. And with this personalized approach, comes the important responsibility of ensuring that digital tools and resources are high-quality, aligned to standards, address educational goals and are accessible for all students. In this publication, stakeholders will learn about state level leadership for the implementation of digital tools and resources, including professional learning opportunities and the essential conditions necessary as districts and schools shift to digital learning.

State K12 Instructional Materials Leadership Trends Snapshot summarizes current state policies and practices in the selection and implementation of digital instructional materials. This trends snapshot includes details regarding:

  • digital learning policies and practices including state digital learning plans and standards
  • state definitions for personalized learning
  • policies and practices related to instructional materials acquisition, procurement and implementation
  • professional learning opportunities states are providing teachers around the selection, creation and implementation of digital instructional materials
  • accessibility policies and practices

Digital Instructional Materials Acquisition Policies for States (DMAPS)  This online database provides state and territory policies and practices related to the acquisition and implementation of digital instructional materials in K12 education. Since its inception in 2015, this online portal has been updated annually and expanded to include new topic areas.

Navigating the Digital Shift 2018: Broadening Student Learning Opportunities : This publication highlights how state policies and guidance are supporting the transformation to digital learning,
specifically the policies and processes around the selection, curation, procurement and funding of digital
instructional materials.

Navigating the Digital Shift II: Implementing Digital Instructional Materials for Learning: SETDA expands upon the 2015 Navigating the Digital Shift report with a focus on living and learning in the digital age. In this second publication, stakeholders will learn about states’ guidance and policies around the implementation of digital instructional materials, as well as best practices.

Navigating the ShiftNavigating the Digital Shift: Through a survey and independent research, SETDA gathered details for all 50 states, Guam, and the Commonwealth of Northern Mariana Islands (CNMI) regarding state policies and guidelines for the acquisition, vetting, and funding of instructional materials. In addition, SETDA interviewed lead educators from a variety of educational and governmental organizations, state instructional materials leads and state procurement officers. The full publication strives to inform educators, non-traditional instructional materials publishers, technology developers, and investors on the increasingly supportive environment of states with respect to innovation around digital instructional materials.

Navigating the Digital Shift – Overview Document: This trifold document provides an overview of the Navigating the Digital Shift research paper and the DMAPS online database. Key components include the executive summary, state policy highlights, and state and district exemplars from the research papers, as well as an introduction to the DMAPS portal. The document also includes an infographic depicting the K12 instructional materials acquisition process.

Digital Instructional Materials Acquisition Process Infographic: This infographic depicts the K12 instructional materials acquisition process. We encourage you to share this infographic and use it in newsletters, websites, and other publications.

State K12 Procurement Case Studies: Developed in collaboration with state and district digital learning leaders, instructional materials directors, procurement offices and academic officers, this publication highlights state level procurement case studies that share how states have effectively established and implemented policies for the procurement of high quality instructional materials and devices. As the process for the acquisition and implementation varies widely from state to state, the case studies provide detailed information about the process in each state. These in-depth studies of California, Indiana, Louisiana and Utah provide road maps for other states that are moving forward to implement digital learning materials policies and procedures.

Talking Points

SETDA encourages educators and policymakers to support the shift to digital instructional materials strategically. This often entails meeting with regional and district education leaders to talk about key points:

  • Discuss the essential conditions necessary for the successful acquisition and implementation of digital instructional materials for successful digital learning: Leadership, Equity of Access, Accessibility for All Students, Interoperability Considerations and Student Data & Privacy.
  • Discuss ways to make the procurement process more transparent, and develop specific procedures to aid educators and the private sector in navigating the process.
  • Consider strategic short- and long-term budgeting for bandwidth, devices, and digital instructional materials.
  • Consider coordinating state purchasing contracts and/or other purchasing consortia
  • Provide guidance for schools and districts regarding best practices related to instructional materials adoption
  • Discuss the importance of professional learning for educators when implementing digital  learning.
  • Recommend vetting practices for any instructional materials regardless of delivery platform or licensing type


  • DMAPS offers the opportunity to view details regarding individual states and national trends via an interactive map. The site includes multiple topics related to digital instructional materials including guidelines and policies, procurement, funding, digital learning resources and vetting.
  • Key site features of the DMAPS site include: state trends via heat map; comparison of up to 5 states by topic; and the ability to print individual state profiles or download spreadsheets by topic area.

Social Media

Social media is an important component in promoting “Navigating the Shift.”

Sample Tweets and Facebook Posts

  • Check out this new free interactive portal regarding state policies and practices for K12 instructional materials from @SETDA.
  • Learn about some of the state exemplars #digitalinstructionalmaterials from @SETDA
  • Check out the DMAPS portal to view national trends via interactive map from @SETDA!
  • Learn more about our state profile for #digitalinstructionalmaterials from @SETDA [insert link to your state profile]

Slide Decks

You can customize the presentation for different audiences.

DMAPS Powerpoint


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