• Julia Fallon


    Executive Director

    Julia Fallon is the Executive Director of SETDA, where she works with U.S. state and territorial digital learning leaders to empower the education community to leverage technology for learning, teaching, and school operations.

    Involved with learning technologies since 1989, her professional interest lies in making the case for public school systems wherein educators are able to optimize technology-rich learning environments to equitably engage the learners who fill their classrooms.

    Prior to joining SETDA as the executive director in 2021, Julia worked for Washington’s K-12 education agency, the Office of Superintendent of Public Instruction (OSPI) as the Title II, Part A Program Lead, where she provided operational leadership and oversight of the federal program designed to improve the quality of instruction and administration. In her previous role as the state’s Technology Integration Program Manager, she streamlined strategic planning for districts, championed robust professional learning programming for educators, and advocated for smart, flexible network policies. Representing Washington, she was a longtime SETDA state member and had been instrumental in the leadership of the organization as a member of the Board of Directors serving in various board positions including board chairman.

    Julia holds a master’s degree in educational technology from Pepperdine University and a bachelor’s degree in business education from New York University. She was the 2019 recipient of the SETDA State Leader of the Year award, and was also a recipient of the International Society for Technology in Education (ISTE) Making IT Happen and the Northwest Council for Computer Education (NCCE) President’s awards.

  • Dr. Melissa (Missy) Greene


    Director of Strategic Partnerships

    Dr. Melissa (Missy) Greene is the Director of Strategic Partnerships for SETDA. She brings over 20 years of experience in education to the role, including experience working as a sales representative in educational publishing, and as a project coordinator in the Office of Higher Education at the New York State Education Department. As Director of Strategic Partnerships, Missy is responsible for cultivating strong relationships with leadership in emerging educational technology companies, established businesses, non-profit and government agencies to encourage them to engage broadly and deeply with SETDA and the greater SETDA community. She is responsible for managing the SETDA Corporate membership and sponsorship programs in support of the association’s mission.

    Missy received her B.S. in Non-profit Arts Management at Russell Sage College in Troy, NY and her Master’s degree in Teaching from SUNY Potsdam, Potsdam, NY. Melissa completed her Ed.D. in Executive Leadership at St. John Fisher College in Rochester, NY in November, 2020. Melissa taught at the elementary level for over ten years and holds NY state certifications in K-6 elementary education and K-12 Reading.

  • Tera Daniels


    Director of Operations

    Tera Daniels serves as Director of Operations for SETDA. She has been with SETDA since 2002. Tera ensures operations (finance, human resources, virtual office management) and products, services, and events are all carried out. Tera is also responsible for SETDA’s financial management including: reporting, leading the annual audit, and overseeing the annual budget. Tera establishes and negotiates contracts with venues for SETDA events. She also plans menus, coordinates registration, and organizes decorations, signage, and AV needs for SETDA events. In addition to event planning, Tera manages SETDA membership. She serves as the staff liaison on the Membership Engagement Committee. She also manages contracts with organizations that provide professional and administrative services to SETDA. As well, Tera coordinates the organization’s advocacy campaign, which includes scheduling congressional visits and briefings and luncheons and handling meetings.

    Tera’s background includes occupations in the area of office management and project coordination. Tera holds a Bachelor’s of Science degree from Towson University, where she majored in Economics and Political Science.

  • Ji Soo Song


    Director of Projects & Initiatives

    Ji Soo brings a wealth of experience to SETDA, having served as a digital equity advisor and Federation of American Scientists Impact Fellow in the U.S. Department of Education. In this role, he led the Office of Educational Technology’s efforts to bridge the digital access divide, including the publication of federal policy guidance on broadband adoption and the development and implementation of the 2024 National Educational Technology Plan.

    Prior to his federal service, Ji Soo was the senior policy advisor at the International Society for Technology in Education (ISTE), where he played a key role in the research, analysis, and communication of public policy issues related to digital learning standards, educator credentialing, and professional development funding.

    Ji Soo holds a B.A. from Dartmouth College and an M.Ed. in education policy and leadership from American University.

  • Jessica Chen headshot

    Jessica Chen


    Executive Assistant to the Executive Director

    Jessica Chen is the Executive Assistant to the Executive Director at SETDA. She brings several years of experience as a project manager and client manager to the role. Reporting directly to Julia Fallon, Jessica provides high-level administrative support and assistance including calendar and inbox management and day-to-day administrative operations and tasks. She also provides organizational support to SETDA staff.

    Jessica earned her Bachelor of Arts degree in Intercultural Studies from Southwest Baptist University. She worked as project manager for LightUpToys LLC and as a client manager for Heartland Payment Systems.

    Throughout her career, Jessica strives to provide thorough, thoughtful work and communication of the highest quality. She would characterize her work style as professional yet down to earth.

  • Jonathan Yang


    Marketing and Communications Manager

    Jonathan Yang is the Marketing and Communications Manager for SETDA. He brings over seven years of professional experience telling compelling stories that lead to meaningful impact. In his most recent role, Jonathan was the Public Relations Manager for the Union Gospel Mission of Sacramento where he stewarded a donor portfolio of more than $4 million dollars by managing communications through direct mail, email marketing, and radio ads. Before that, Jonathan was the Director of Communications for Teach For America California Capital Valley where he was instrumental in crafting the narrative around their strategic shift to an alumni innovation region. Some of his other professional experience includes starting up a community based organization called Hmongmentum, leading events and marketing for California Community Action Partnership Association, and compiling market research for Girl Scouts Heart of Central California.

    Jonathan graduated from the University of California, Davis with a B.A. in Philosophy and a minor in Political Science.

  • David Boham


    Summer Intern

    David Boham is our Student Intern. He is currently pursuing a Bachelor of Science in Computer Science at Duke University, where he has demonstrated a strong commitment to using technology for social good. As SETDA’s Student Intern for the summer, David will focus on helping us redesign our website to better serve our members and facilitate easier navigation through our diverse network of edtech professionals. David’s innovative mindset and technical skills will be instrumental in enhancing our digital presence and ensuring that our resources are accessible and valuable to all members.

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