• Julia Fallon


    Executive Director

    Julia Fallon is the Executive Director of the State Educational Technology Directors Association (SETDA), where she works with U.S. state and territorial digital learning leaders to empower the education community to leverage technology for learning, teaching, and school operations.

    Involved with learning technologies since 1989, her professional interest lies in making the case for public school systems wherein educators are able to optimize technology-rich learning environments to equitably engage the learners who fill their classrooms.

    Prior to joining SETDA as the executive director in 2021, Julia worked for Washington’s K-12 education agency, the Office of Superintendent of Public Instruction (OSPI) as the Title II, Part A Program Lead, where she provided operational leadership and oversight of the federal program designed to improve the quality of instruction and administration. In her previous role as the state’s Technology Integration Program Manager, she streamlined strategic planning for districts, championed robust professional learning programming for educators, and advocated for smart, flexible network policies. Representing Washington, she was a longtime SETDA state member and had been instrumental in the leadership of the organization as a member of the Board of Directors serving in various board positions including board chairman.

    Julia holds a master’s degree in educational technology from Pepperdine University and a bachelor’s degree in business education from New York University. She was the 2019 recipient of the SETDA State Leader of the Year award, and was also a recipient of the International Society for Technology in Education (ISTE) Making IT Happen and the Northwest Council for Computer Education (NCCE) President’s awards.

  • Dr. Melissa (Missy) Greene


    Director of Strategic Partnerships

    Dr. Melissa (Missy) Greene is the Director of Strategic Partnerships for the State Educational Technology Directors Association (SETDA). She brings over 20 years of experience in education to the role, including experience working as a sales representative in educational publishing, and as a project coordinator in the Office of Higher Education at the New York State Education Department. As Director of Strategic Partnerships, Missy is responsible for cultivating strong relationships with leadership in emerging educational technology companies, established businesses, non-profit and government agencies to encourage them to engage broadly and deeply with SETDA and the SETDA membership. She is responsible for managing the SETDA Private Sector Partnership program and sponsorships in support of the association’s mission.

    Missy received her B.S. in Non-profit Arts Management at Russell Sage College in Troy, NY and her Master’s degree in Teaching from SUNY Potsdam, Potsdam, NY. Melissa completed her Ed.D. in Executive Leadership at St. John Fisher College in Rochester, NY in November, 2020. Melissa taught at the elementary level for over ten years and holds NY state certifications in K-6 elementary education and K-12 Reading.

  • Tera Daniels


    Director of Operations

    Tera Daniels serves as Director of Operations for the State Educational Technology Directors Association (SETDA). She has been with SETDA since 2002. Tera ensures operations (finance, human resources, virtual office management) and products, services, and events are all carried out. Tera is also responsible for SETDA’s financial management including: reporting, leading the annual audit, and overseeing the annual budget. Tera establishes and negotiates contracts with venues for SETDA events. She also plans menu, coordinates registration, and organizes decorations, signage, and AV needs for SETDA events. In addition to event planning, Tera manages SETDA membership. She serves as the staff liaison on the Membership Engagement Committee. She also manages contracts with organizations that provide professional and administrative services to SETDA. As well, Tera coordinates the organizations advocacy campaign, which includes scheduling congressional visits and briefings and luncheons and handling meetings.

    Tera’s background includes occupations in the area of office management and project coordination. Tera holds a Bachelor’s of Science degree from Towson University, where she majored in Economics and Political Science.

  • Dr. Jason Bailey


    Director of Innovation and Design

    Dr. Jason Bailey is the Director of Innovation and Design for the State Educational Technology Directors Association (SETDA). For seven years prior, Jason was the Senior eLearning Strategist for the Indiana Department of Education. His work provided leadership and support in digital innovation to Indiana classrooms. A former teacher, technology specialist, and district administrator, Jason’s work at the district level included leading a talented team of eLearning Coaches and Technology Specialists in integrating a wealth of technology, including 1:1 computing for more than 14,000 students in 2009. At the state level, Jason developed the Summer of eLearning conference series, designed and published the Indiana Tech Plan Survey, and authored Indiana’s educational cybersecurity initiative.

    With degrees from Ball State University and the University of Southern Indiana, Jason completed his Ph.D. in Educational Leadership at Indiana State University. He was also one of the early recipients of CoSN’s Certified Education Technology Leader (CETL) designation. Honors include participation in various white papers, keynote speaking, publication in Educational Leadership, and ISTE’s Making IT Happen award.

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