Julia Fallon
Executive Director
[email protected]

SETDA Announces Ellen Ullman
as Communications Manager

January 12, 2023 (Washington, DC)Ellen Ullman has been named Communications Manager for SETDA, the principal non-profit membership association representing U.S. state and territorial educational technology and digital learning leaders. SETDA provides well-established forums for advocacy for policy and practice, professional learning, inter-state collaboration, and public-private partnerships centered on digital learning and equity.

Ellen began her edtech career as a senior editor at Scholastic Administrator in 2003. She has written or edited articles for eSchool News, District Administration, ASCD, Cable in the Classroom, Edutopia, Community College Journal, and Community College Times. From 2011–2016, Ellen was a contributing editor for SchoolCIO (part of Tech & Learning), where she wrote monthly newsletters and planned quarterly events for a community of K-12 CIOs, superintendents, and tech directors.

Before coming to SETDA, Ellen was Chief StartUP Officer of UP Creative, LLC, a marketing company that created digital campaigns, videos, social media, and other types of content for edtech companies, including Reading Plus, Mango Learning, 1EdTech, Securly, CoSN, Extreme Networks, and BetterLesson.

Ellen has a Bachelor’s degree from Clark University, where she self-designed a major in communications and women’s studies.

“Effective communication is the cornerstone of success in any organization. We could not be more pleased to welcome Ellen to SETDA and have her manage communications for the association. Her vast experience in marketing communications, and background in education technology, in tandem with her impeccable writing skills, will be invaluable as we engage the SETDA community and showcase our national leadership role and edtech resources,” said Julia Fallon, SETDA Executive Director.

Ms. Ullman will join the SETDA team on January 18, 2023.



SETDA is the principal association representing U.S. state and territorial educational technology and digital learning leaders. Through a broad array of programs and advocacy, SETDA builds member capacity and engages partners to empower the education community in leveraging technology for learning, teaching, and school operations.

For more information, please visit our website or Twitter @setda

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