Geoff Fletcher, Deputy Executive Director
202-715-6636 x703
[email protected]

The State Educational Technology Directors Association (SETDA) Announces New Strategic Plan

– Focus on Education and Technology Policy and Practice to Support State-Led School Reform and Improvement Initiatives

Washington, D.C. (October 9, 2012) – The State Educational Technology Directors Association (SETDA), the principal non-profit membership association representing U.S. state and territorial educational technology leaders,announced today key initiatives of its newly adopted Strategic Plan. The 2013-2016 Plan charts the direction for SETDA’s continued growth and success over the next three years and will serve as the blueprint for achieving SETDA’s mission.

The SETDA Strategic Plan embraces the concepts emerging from the inclusive year-long strategic planning process and positions SETDA and its members as central to leading the transformation of K-12 education by advancing effective educational technology policy and practice. “Having recently celebrated our ten-year anniversary as an organization, we’re excited to launch our new strategic plan,” said Jeff Mao, Chair SETDA Board of Directors and Learning Technology Policy Director at the Maine Department of Education. “SETDA members are committed to leveraging technology for learning. This strategic plan will ensure that the current generation of SETDA leadership and staff have the tools and processes in place to effectively steward the organization into our second decade and beyond.”

As part of the Plan, SETDA updated its vision and mission statements to reaffirm the association’s current and future role in the education sector. To execute its mission, SETDA identified the following six priorities:

  • ADVOCACY: Advocate for education and technology policies and practices designed to effectively leverage technology for learning.
  • PROFESSIONAL LEARNING: Provide relevant, high-quality professional learning opportunities for members.
  • STATE ACTION: Inspire and assist states to act collaboratively to advance education through technology policy and practice.
  • STRATEGIC PARTNERSHIPS: Establish and engage in strategic partnerships to advance education through technology policy and practice.
  • COMMUNICATIONS: Ensure effective communication between and among SETDA, our members, strategic partners, and other key audiences.
  • OPERATIONS: Provide effective organizational governance, planning and management to fulfill our mission.

In releasing this plan, SETDA is declaring to the states, to our strategic partners, to policymakers and to the wider education field that it is our intent to lead, inspire, and empower the education community to leverage technology for learning,” said Douglas Levin, SETDA executive director. “It reaffirms the commitment by SETDA to being the national leadership organization supporting all states to effectively use technology as an integral component of their school reform and improvement initiatives.

Additional information about SETDA’s 2013-2016 Strategic Plan is available online at:

About the State Educational Technology Directors Association (SETDA)

Founded in 2001, SETDA is the national non-profit association representing the interests of U.S. state and territorial educational technology leadership. SETDA’s mission is to build and increase the capacity of state and national leaders to improve education through technology policy and practice. For more information, please visit


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